Friday, March 20, 2009

Identify And Strengthen Your Business Strength


Your biggest and greatest asset you can ever boast of as an entrepreneur,online marketer or home business practitioner is your strength but how many business operators can actually identify where their strength really lies? identifying the key strengths of your business might be difficult to you but adopting the best business practices is a sure channel that will assist you in spotting the strengths of your business enterprise.You might have a trailer loads of things that your company does well,yet you need to sieve the grain from the chaff in order to identify the most valuable possession among your possessions.


Identifying those core transactions,products,services,processes and intangible ideas that actually transformed or can transform your business towards growth and success is very crucial to your company's continuous progress.Therefore identify the strength that matter most and some possible area to search for your company's strengths.

Search For Reasons

We all have various reasons for establishing our businesses,it could be simply to make profit,make extra cash,to fall back on something after retirement,be self employed e.t.c but the basic fact is that there is a reason behind your establishment.Now,you may or may not have a framework for your business but somewhere,just somewhere in your mind lies your aim of establishing your company.Search and identify the reason the purpose of your business,identify the type of business you're into,identify the reason why your business still exist why other competitors have either liquidated or ran out of gas.Challenge yourself to search honestly and with conviction the reason why you started at the time you began your business sojourn,Is it to capitalise on the growing trend in demand for the products and services you're presently engaged in or to solve the growing crisis in the market for such services and products,could it be to provide quality services and products that is better than anyone else in your chosen-market or you simply just wanted to provide a great place of work for the people.Putting sentiments aside,why do you establish you business?


Acquiring Motivation

A dark but visible force in all business is the motivation of the entrepreneur or employees.Though this might seem like a wrong channel to look for business key strengths but I want you to know that nothing can ever be done without human contribution.Your employees may break or make you depending on your understandings,they have the opportunity of working somewhere else.Still,they work for you,why do you think they stay glued to your company?,what makes them happy working for you?,What motivates them to coming to the office everyday?,and what brings you to work everyday too?,what are your passion?.For without passion nothing can ever be done rightly.

I once know a small privately owned farm in Abeokuta (Nigeria) that supplies fresh eggs and other livestock products every Friday to some civil servants at their various offices.One of the employees of the farm told me one day When we had a deep conversation and I demanded to know the reason why he's doing what he's presently doing,he said and I quote "bros,I couldn't imagine what else to do because I love animals and because of this I love going to work everyday".Because of this key strength,the poultry is now the "customer's choice" of many private and public agencies and the reason is that the manager realised his key strength in this employee because of his natural love for the company's product and he (manager) built other strengths around him.Could your own key strength be your employees,products,services,clients or even you yourself?.Find out you key strengths and strengthen it more.


Remember that you can always be who you want to be,Yes,you might be good in your business activities but have you forgotten you can still be better and move on to be the best by searching for useful business ideas and inculcating them into your day to day business activities.One thing is certain afterward,you'll certainly experience more business productivity and increase in prospects that will eventually makes you smile to your bank.Post a comment about this article to inspire me in doing better.To your success.

3 comments:

Anonymous said...

This is a wonderful piece,infact lovely but you still need to work on your blog.Aside this great content.

Anonymous said...

Hmmmm,establish your strength and strengthen it.I will inculcate this into my idea.

Unknown said...

It will benefit you if you can imbibe this culture,thanks.