Email Marketing-Is It Real Or "Spam"?

Basically,email marketing is a process of soliciting for business prospects through email.There is no doubt it is a veritable tool for online marketing but it can also create some problems because many customers around the world believes email marketing messages are "SPAMS" and the reason behind this it is that many scammers and businesses depends on the purchased email contact lists from less or non reputable list provider.This has created negative impact on many company's image,brand or service on several occasions.
Rather than sending thousands of email messages to an untargeted lists,small business have better success sending email newsletter to their customers and prospects.Furthermore,there is a regulations that make it compulsory for email marketers to accept the recipients choice of opting out or unsubscribe from their mailing list anytime.Email sometimes tends to be a spam when it is actually not.

Though this might be a short article it is to point out to some of us out there that believes all emails from unknown contact is a spam,NO far be it,it might be as a result of the source of the contact list from the list provider as mentioned above.

Success to you all.